1. Overview
140 - Promotional Communication
Used for marketing, sales, and promotional offers. Requires strict DLT registration and opt-in consent.
160 - Transactional / Service
Used for OTPs, alerts, updates, and transactional communication. Requires PE and Template registration.
Mandatory DLT Registration
Under TRAI UCC Regulation 2018, all commercial communication must be registered on the Distributed Ledger Technology (DLT) platform. No number can be activated without:- Principal Entity (PE) registration
- Header approval
- Content template approval
- Consent template approval (for 140)
Official Registration Portal: Tata Tele DLT Portal
2. Principal Entity (PE) Registration
This is the foundational step for all businesses using commercial communication. Every organization must register as a Principal Entity.A. New Registration Process
1
Step 1
Visit the Official DLT Portal.
2
Step 2
Click on “Principal Entity”.
3
Step 3
Click “New Registration”.
4
Step 4
Select “No” when asked if already registered as PE.
Organization & Document Requirements
Required Details- Organization Name (as per PAN)
- Organization Category
- PAN Number
- Authorized Contact Person
- Address & Verified Mobile/Email
- PAN Card
- Certificate of Incorporation (COI)
- GST Certificate
- Address Proof
- Business Nature Proof
Approval Timeline - Review typically takes 24 working hours. Upon approval, you will receive your unique Principal Entity ID (PE ID).
3. Header Registration
A header is your approved sender identity - a 6-character alphanumeric name that represents your brand.Registration Process
1
Login as Principal Entity
2
Select "New SMS Header Registration"
3
Choose Type (Promotional or Others)
4
Select Industry Category
5
Create & Check Availability
6
Add Nature of Business & Justification
7
Upload Support Docs (Trademark/Website)
8
Submit Request
4. Content Template Registration
All message content must be pre-approved. Selecting the correct communication type is critical for activation.Variables & Placeholders
Use the format{#var#} for dynamic content like OTPs or names.
Example Template
Setup Steps
- Select Approved Header
- Select Comm Type (Promo/Transactional)
- Enter Template Name & Text
- Submit for Approval
5. Consent Template Registration
Consent templates define the purpose and method of collecting customer consent for receiving promotional communications.“By registering, you consent to receive promotional calls regarding our services.”
Registration Fields
6. Final Activation Flow
140 Series (Promotional)
1
Approved PE ID
2
Promo Header
3
Promo Template
4
Consent Template
5
Provisioning
6
Active Traffic
160 Series (Transactional)
1
Approved PE ID
2
Trans. Header
3
Trans. Template
4
Provisioning
5
Active Traffic